An interview with Janice Fraser – how to build products that customers want
Some key learnings
- “act as a team is the single most important predictor of success…There’s nothing more important than how you collaborate and make decisions.”[tweet]
- “the most important thing is to get your product into the hands of your customers and see what they think about it and then learn from that and go from there.”[tweet]
- “why” is the most important word in a customer development research interview.”[tweet]
- “customer development interview is very different from a usability test…when you’re doing that kind of research, the most important thing is that you encourage the other person to tell their story. What you want is to let them talk 90% of the time.”
- “taking features out of your growing product is probably one of the most important skills that a team can develop and it takes a lot of discipline to decide to remove a feature.”[tweet]
- ”code is not an asset. Good, agile people will tell you that code is a liability.”[tweet]
- ”what I would like entrepreneurs to do is actually validate that their thinking is accurate because probably it’s not.”
- ”one of the things that we have to get really comfortable with is that we’re going to make a whole bunch of mistakes before we get this right and, as disappointing as that is, and as humbling as that is, it’s the path to success.”
About Janice Fraser
Janice Fraser (@clevergirl) is the co-founder and CEO of LUXr. Janice Fraser has about 15 years of experience in the UX field and had previously co-founded Adaptive Path and served as it’s first CEO. She is a guest speaker at Haas, Kellogg, Stanford, CCA and the Presido Graduate School of Management.
LUXr is a lean UX company working for early-stage companies who want to build products that customers want, need and love to buy. LUXr was started a year and a half ago specifically to help entrepreneurs develop their products and with better user experiences.