Brant Cooper talk about customer development approach
Key Learnings
- “Talking with your customers doesn’t mean doing what your customers ask” [tweet]
- “Your job in customer development is to figure out if people have the problem your are trying to solve and if they do how deep do they feel about it.” [tweet]
- “Market segments are people who share the same problem, the same language” [tweet]
- “If you have to market to 2 individuals differently they are in 2 different segments” [tweet]
- “You don’t do MVP in order to be a lean startup, you do MVP to learn what the value is for a specific customer” [tweet]
- “Believe in yourself but be skeptical about your idea” [tweet]
- “Figure out what’s the most risky part of your Business Model, be willing to be wrong and go test it” [tweet]
- “Everytime you use the word I know, PAUSE!” [tweet]
About Brant Cooper
Brant Cooper is the author of “The Entrepreneur’s Guide to Customer Development.” Brant is is passionate about startups and about growing the San Diego Tech community. You can follow Brant on his blog Market By Numbers and tweets @brantcooper.
